Efficient crawling
Crawl budget spent on pages that matter, with low-value and duplicate URLs kept out of the way.
01 · CRAWLABILITY
Technical SEO
Technical SEO
Axtivon audits and fixes the technical layer that decides whether your content ever gets a chance to rank: crawlability, indexation, page speed, structured data and clean URLs. It is unglamorous work, but it is the foundation every ranking, every AI citation and every piece of content sits on.
- Crawl and indexation issues fixed at the source
- Core Web Vitals treated as a ranking input, not a score
- Structured data that removes ambiguity for search and AI
Technical SEO for sites where the technical layer is limiting visibility
B2B companies
Multi-location brands
Online retailers
Service businesses
In-house marketing teams
The direct answer
What does technical SEO actually cover?
Technical SEO covers everything that determines whether search engines can crawl, index and correctly understand your site, independent of the content itself. That includes crawl budget and log file behaviour, indexation control, canonicalisation and duplicate content, redirect chains and URL hygiene, Core Web Vitals and rendering, and structured data that clarifies entities and content type. Strong content on a technically broken site still underperforms, search engines cannot rank what they cannot reliably crawl, render and index.
Built around business outcomes
The technical layer should support rankings, not silently cap them.
Every fix should either widen what search engines can access or clarify what they find, so content and authority have room to actually perform.
Predictable indexation
The index reflects the pages you intend it to, not an accumulation of parameters, staging URLs and thin pages.
02 · INDEXATIONFaster, more stable pages
Core Web Vitals and rendering performance addressed at the code and asset level, not patched with a plugin.
03 · PERFORMANCEUnambiguous structured data
Schema markup that correctly describes your content, so search engines and AI systems have less to guess.
04 · CLARITY
Technical SEO capabilities
What we audit and fix
From a single crawl audit to an ongoing technical programme, the work is scoped to what is actually limiting crawling, indexation or rankings.
Crawlability and log file analysis
Crawl behaviour reviewed against server logs to see what search engines actually request, not just what a crawler tool assumes.
SEO and AI search visibilityIndexation control
Robots directives, XML sitemaps, pagination and internal linking configured so the right pages get indexed and the wrong ones don't.
Website optimisationCanonicalisation and duplicate content
Canonical tags, parameter handling and near-duplicate URLs resolved so pages stop competing against each other.
Website optimisationCore Web Vitals and rendering
LCP, INP and CLS addressed at the source, render-blocking assets, unoptimised images and layout shift, not just measured.
WordPress developmentStructured data and schema markup
Organisation, product, article and FAQ schema implemented and validated so search engines and AI systems parse your content correctly.
SEO and AI search visibilityMigration and redirect strategy
Redirect maps and URL structures built for platform migrations and replatforms, so rankings survive the move.
Website optimisation
A clear delivery process
From crawl data to a resolved technical foundation.
Each stage has a clear output, so fixes are prioritised by actual impact on crawling and indexation, not guesswork.
Crawl and log file audit
We crawl the site as a search engine would and cross-reference it against server logs to see actual crawl behaviour.
Output: technical audit with prioritised issuesIndexation and canonicalisation review
We map what is indexed against what should be, and identify duplicate, thin or conflicting URLs.
Output: indexation and canonicalisation planPerformance and rendering diagnosis
Core Web Vitals, render-blocking resources and rendering behaviour are diagnosed at the code level.
Output: performance fix listStructured data implementation
Schema markup is built and validated for the content types and entities relevant to your site.
Output: validated structured dataFixes and redirect mapping
Issues are resolved in priority order, with redirects mapped carefully wherever URLs change.
Output: implemented fixes and redirect mapVerification and monitoring
We confirm crawling, indexation and Core Web Vitals improved as expected, then set up ongoing monitoring.
Output: verified results and monitoring setup
What the project can include
One connected technical SEO scope.
The exact scope depends on site size and history, but every technical SEO engagement brings these disciplines together.
Audit and diagnosis
- Full site crawl and log file analysis
- Indexation and canonicalisation review
- Core Web Vitals and rendering diagnosis
- Structured data audit
- Prioritised issue list
Crawlability and indexation
- Robots.txt and directive cleanup
- XML sitemap configuration
- Internal linking and pagination fixes
- Parameter and faceted navigation handling
- Orphan page resolution
Performance and rendering
- Core Web Vitals remediation
- Image and asset optimisation
- Render-blocking resource fixes
- Mobile rendering checks
- Hosting and caching review
Structured data and migration
- Schema markup implementation
- Canonical tag correction
- Redirect mapping and testing
- 301 chain and loop cleanup
- Verification and monitoring setup
Connected by design
Technical health should support the rest of your search programme.
We connect technical SEO work to content, paid search and the platform it runs on, so fixes hold and rankings compound instead of resetting.
- Content and keyword strategy built on a crawlable, indexed foundation
- Website performance and hosting decisions kept aligned with Core Web Vitals
- Analytics and Search Console data used to prioritise the next fix cycle
- Migration and redesign projects protected with a verified redirect plan
Technical SEOOne connected foundation
Search
Content
Performance
Website
Analytics
Structured Data
Why Axtivon
A technical SEO partner that works from crawl data, not assumptions.
Technical SEO problems are rarely visible from the front end. Finding them requires reading log files, crawl data and rendering behaviour directly, not guessing from a checklist.
Log file literate
We read actual crawler behaviour, not just what a crawl tool simulates.
Fixed at the source
Issues resolved in code and configuration, not patched with plugins.
Core Web Vitals expertise
LCP, INP and CLS diagnosed and fixed, not just monitored.
Structured data precision
Schema built to validate cleanly and match the content it describes.
Migration discipline
Redirect maps built and tested to protect rankings through change.
Related Axtivon services
Combine this with the wider growth system.
Frequently asked questions
Questions, answered clearly.
What is the difference between technical SEO and general SEO?
Technical SEO covers crawlability, indexation, site speed, structured data and URL health, the mechanics that determine whether search engines can access and understand your site. General SEO also includes content and keyword strategy, which depends on the technical foundation being sound to have any effect.
How do you find technical SEO issues a standard crawl tool might miss?
We cross-reference crawl data against server log files to see how search engines actually behave on the site, not just how a crawler simulation predicts they will. This surfaces crawl budget waste, rendering issues and indexation gaps that crawl tools alone often don't catch.
Will fixing Core Web Vitals actually improve rankings?
Core Web Vitals are one ranking input among many, so the effect varies by site and competition. What is consistent is that slow, unstable pages hurt conversion and user experience regardless of ranking impact, which is why we treat the fix as worthwhile independent of the algorithmic effect.
What is canonicalisation and why does it matter?
Canonicalisation tells search engines which version of a page, among near-duplicates created by parameters, filters or trailing slashes, should be treated as authoritative. Without it, duplicate URLs can split ranking signals and waste crawl budget on pages that shouldn't be indexed separately.
Can technical SEO work break rankings if it's not done carefully?
Yes, which is why redirect mapping, canonical changes and indexation directives are tested before and verified after implementation. Untested changes to robots.txt, canonical tags or redirects are a common cause of accidental ranking loss during migrations.
Does technical SEO affect visibility in AI-generated answers too?
Yes. AI systems still need to crawl, render and parse your pages before they can cite them, and structured data plays a direct role in how clearly they understand what a page is about. A technically sound site is a prerequisite for AI search visibility, not a separate concern.
Start with the business goal