Google Ads & Meta Ads

Paid advertising built to turn attention into qualified growth.

Axtivon plans, builds and manages Google Ads and Meta Ads around the commercial outcome that matters: qualified enquiries, booked appointments, e-commerce sales or profitable customer acquisition. Strategy, creative, landing pages and tracking work as one performance system for businesses in the Netherlands and across Europe.

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  • Qualified lead and sales strategy
  • Tracking, creative and landing pages
  • Ongoing ROI and ROAS optimisation

Performance marketing for organisations that need measurable customer acquisition

Service businesses
B2B companies
Local and multi-location
E-commerce brands
Growth teams
The direct answer

What does a performance marketing agency do?

A performance marketing agency connects paid media spend to measurable business outcomes. Axtivon combines Google Ads, Meta Ads, audience and keyword strategy, creative, landing pages, conversion tracking and ongoing optimisation so campaigns are judged by qualified leads, sales and customer value—not clicks alone.

Explore lead generation Explore analytics and tracking
Measurement is presented with attribution limits made clear.
Built around commercial outcomes

Media performance should create business momentum.

The goal is not to buy the most traffic. It is to reach the right demand, present a persuasive offer and make the next measurable action easier.

Capture active demand

Reach people already searching for relevant services or products through focused Google Ads structures.

01 · INTENT

Create qualified demand

Use Meta audiences, creative and offers to introduce the right prospects to a clear next step.

02 · ACQUISITION

Improve lead quality

Align targeting, messaging, forms and qualification so teams receive more useful opportunities.

03 · QUALITY

Scale with evidence

Use reliable conversion and revenue signals to decide what to protect, test, reduce or expand.

04 · EFFICIENCY
Paid advertising capabilities

One acquisition strategy across media, creative and conversion.

Use the full performance marketing service or select the capabilities needed to repair and strengthen the current advertising system.

Google Ads management

Search, Shopping, Performance Max, Display and remarketing structured around intent, economics and measurable actions.

Explore Google Ads

Meta Ads management

Facebook and Instagram prospecting, retargeting, lead generation and e-commerce campaigns supported by structured creative testing.

Explore Meta Ads

Campaign strategy and setup

Offers, audiences, keywords, campaign architecture, budgets and learning priorities built from the commercial objective.

View our process

Ad creative and messaging

Conversion-focused copy, creative concepts, formats and testing plans designed for each platform and funnel stage.

Content and strategy

Audience targeting and retargeting

Prospecting, customer lists, website audiences and remarketing sequences organised around relevance and consent.

Lead generation

Landing pages and CRO

Message match, trust, forms, mobile experience and calls to action improved to convert more of the paid traffic already acquired.

Conversion optimisation

Conversion tracking and analytics

Platform tags, GA4, Google Tag Manager and business outcome data connected into a practical measurement framework.

Analytics and tracking

Ongoing optimisation and management

Search terms, audiences, bids, budgets, creative, placements and landing behaviour reviewed through a disciplined testing rhythm.

See deliverables

ROI and ROAS-focused reporting

Clear reporting connects spend to conversion quality, revenue signals and the next decision, with attribution limits explained.

Reporting questions
Google Ads and Meta Ads

Different channels. One commercial system.

Google captures existing intent. Meta can create, shape and recapture demand. The channel mix is selected around the market, offer and customer journey.

Demand capture

Google Ads for high-intent searches and product demand.

Campaigns are structured around what people are trying to achieve, how valuable the conversion is and what the landing experience can realistically support.

SearchShoppingPerformance MaxDisplayRemarketing
  • Commercial keyword and search-term strategy
  • Campaign and ad-group architecture by service, product or location
  • Product feed and Shopping support where relevant
  • Negative keywords, budget control and conversion-value signals
Demand creation

Meta Ads for audience-led acquisition across Facebook and Instagram.

Creative, offer and audience strategy work together to earn attention, build familiarity and move suitable prospects towards an enquiry or purchase.

FacebookInstagramLead generationE-commerceRetargeting
  • Prospecting and retargeting audience architecture
  • Creative angles, ad copy and format planning
  • Lead form, landing-page or catalogue campaign alignment
  • Structured testing without resetting the strategy every week
Lead generation and e-commerce

The campaign model follows how your business converts.

Service businesses and online stores need different signals, landing experiences, sales cycles and reporting. The media structure should reflect that difference.

Qualified lead generation

Campaigns focus on the right enquiry, not the largest form count.

  • Service and location intent
  • Lead-form quality
  • CRM or booking feedback

E-commerce acquisition

Product demand, margin context and customer value guide optimisation.

  • Shopping and catalogue ads
  • Product-feed quality
  • Revenue and repeat purchase

Local customer growth

Location, radius and service relevance are balanced with demand.

  • Local search campaigns
  • Calls and bookings
  • Location landing pages

B2B demand generation

Longer buying journeys use stronger qualification and content alignment.

  • Commercial search intent
  • Role and account signals
  • Pipeline feedback

Remarketing systems

Relevant follow-up reconnects with visitors without repeating one message.

  • Website audiences
  • Customer segments
  • Journey-based creative
A disciplined advertising process

From media activity to a measurable acquisition system.

Every stage produces a decision, asset or measurement improvement. Learning is protected while wasted spend and unreliable signals are reduced.

Get a paid media strategy
01

Commercial goals and economics

We define the offer, target markets, conversion values, lead quality, sales cycle, margins and the outcome that should guide decisions.

Output: success criteria and channel brief
02

Account, tracking and journey audit

Existing campaigns, conversion events, consent, landing pages, CRM data and previous performance are reviewed before new spend is scaled.

Output: issue map and measurement plan
03

Demand, audience and offer strategy

Search intent, customer segments, retargeting pools, creative angles and landing-page messages are mapped to the customer journey.

Output: cross-channel acquisition strategy
04

Campaign, creative and page build

Campaign structures, ads, assets, audiences, feeds and landing experiences are prepared with tracking and quality checks built in.

Output: launch-ready campaigns and assets
05

Controlled launch and learning

Early data is checked for relevance, tracking accuracy and waste before major budget, bidding or scaling decisions are made.

Output: validated data and first optimisation cycle
06

Optimisation, reporting and growth

Search terms, placements, audiences, creative, landing behaviour and verified outcomes are reviewed together to guide the next test.

Output: decision-focused reporting and backlog
What the engagement can include

The strategy, assets, tracking and management needed to improve performance.

The scope is adapted to your market and business model, but every deliverable should support a measurable decision or customer action.

Strategy and account setup

  • Commercial goal and KPI framework
  • Keyword and audience research
  • Account and campaign architecture
  • Budget and bidding approach
  • Offer and funnel mapping
  • Launch and learning plan

Ads and creative system

  • Search ad copy and assets
  • Meta creative concepts
  • Message and offer variations
  • Testing hypotheses
  • Format and placement guidance
  • Creative learning log

Landing and conversion journey

  • Message-match review
  • Landing-page recommendations
  • Forms and qualification
  • Mobile conversion checks
  • Trust and CTA improvements
  • CRO test priorities

Tracking, management and reporting

  • Conversion event plan
  • Tag and analytics review
  • Ongoing campaign optimisation
  • Search-term and audience control
  • ROI or ROAS context
  • Clear next-action reporting
Clicks are not the finish line

Paid media should connect to the systems that confirm business value.

Axtivon aligns the advertising account with the landing page, consent-aware tracking, CRM or e-commerce outcomes and reporting. This creates a more useful optimisation signal than platform clicks alone.

  • Google Ads and Meta Ads campaign data
  • GA4, Google Tag Manager and conversion events
  • Landing pages, forms, calls, bookings or purchases
  • CRM and revenue feedback where available
Performance systemOne measurable acquisition view
Google Ads
Meta Ads
Landing pages
CRM / sales
Analytics
Reporting
Example transformation

From channel activity to a controlled growth system.

Strong performance marketing replaces isolated campaigns and vanity metrics with a clear relationship between demand, creative, landing experience, tracking and customer value.

Google AdsMeta AdsLanding pagesTracking
View selected work
Performance transformation frameworkBefore → after

Starting friction

  • Campaigns optimise towards weak or duplicated events
  • Ads and landing pages tell different stories
  • Reports stop at platform clicks and leads

Business value

  • Clear conversion hierarchy and account structure
  • Connected offer, creative and page experience
  • Decisions informed by qualified outcomes
RelevantMedia reaches demand worth pursuing.
PersuasiveThe next step matches the ad promise.
MeasurableSignals support responsible decisions.
Why Axtivon

Paid advertising managed with creative, development and data in the same room.

The channel strategy is shaped by what can be implemented, measured and improved across the wider customer acquisition system.

Business goals first

Campaign decisions begin with qualified demand, sales and customer value.

Tracking before scale

Conversion signals are reviewed before budgets depend on them.

Creative and media together

Messaging, formats and audiences learn as one system.

Landing-page capability

Development and CRO support prevent account-only optimisation.

Clear reporting

Reports explain what changed, what it means and what happens next.

Related Axtivon services

Combine paid media with the specialist capabilities needed to improve lead quality, conversion, measurement and follow-up.

Lead Generation

Conversion Rate Optimization

Landing Page Development

Analytics & Tracking

CRM & Marketing Automation

SEO & AI Search Visibility

Content & Digital Strategy

Website Optimization
Frequently asked questions

Google Ads and Meta Ads, explained clearly.

Direct answers help decision-makers understand the service, compare channels and evaluate the measurement approach without unnecessary platform jargon.

Talk to a paid media expert
What is included in Axtivon's paid advertising service?

The scope can include commercial strategy, account and tracking audits, Google Ads and Meta Ads setup, keyword and audience research, campaign structure, ad copy, creative direction, landing-page recommendations or development, conversion tracking, remarketing, ongoing optimisation and ROI or ROAS-focused reporting. The exact scope is based on the business model and conversion goal.

Should we use Google Ads, Meta Ads or both?

Google Ads is often strongest when people are actively searching for a product or service. Meta Ads can create and capture demand through Facebook and Instagram using audience, creative and retargeting strategies. Many businesses benefit from both, but the right mix depends on search demand, buying cycle, offer, creative assets and budget.

Do you manage Search, Shopping, Performance Max and remarketing?

Yes. Where relevant, Axtivon can manage Google Search, Shopping, Performance Max, Display and remarketing campaigns. Channel selection is based on the objective, available product or service data, conversion tracking quality and the ability of each campaign type to produce useful business outcomes.

Can Axtivon create Meta Ads for Facebook and Instagram?

Yes. Meta Ads support can include campaign strategy, audience design, prospecting, retargeting, lead generation, e-commerce advertising, copy, creative direction, testing and conversion tracking across Facebook and Instagram placements.

Do you build landing pages and ad creative?

Yes. Axtivon can improve or build conversion-focused landing pages and can support ad copy, creative concepts, production guidance and testing. This keeps the message, offer, page experience and tracking aligned instead of optimising the media account in isolation.

How do you track leads, sales and ROAS?

Tracking can combine platform conversion tags, Google Tag Manager, analytics, consent-aware measurement and CRM, booking or e-commerce data where available. Reporting separates platform signals from verified business outcomes and highlights data limitations instead of presenting uncertain attribution as fact.

How quickly can paid advertising generate results?

Paid campaigns can begin collecting data soon after launch, but stable performance depends on demand, competition, offer strength, creative quality, landing pages, tracking and available learning volume. Early optimisation focuses on data quality and waste reduction before broader scaling decisions are made.

Do you guarantee a specific number of leads or ROAS?

No responsible agency can guarantee a fixed result because market demand, competition, pricing, sales follow-up, website experience and platform behaviour are outside any one provider's control. Axtivon focuses on a measurable system, disciplined testing and transparent decisions based on available evidence.

Start with the commercial goal

Tell us what a qualified conversion looks like.

Share the market, offer, current channels and the outcome that matters most. Axtivon will recommend a focused next step based on the current evidence, tracking and customer journey.

  • Strategy based on your market and actual conversion model
  • Clear separation between tracking fixes and growth work
  • No obligation to proceed
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